Onnie
About the Client
The Oklahoma Nutrition Information Education (ONIE) Project is a government-supported initiative aimed at advancing public health and nutrition outcomes across the state. ONIE promotes healthier lifestyles through evidence-based interventions, collaborating with agencies and community partners to improve long-term wellness for Oklahoma residents.
Industry: Government / Public Health & Nutrition
Core Objective: Modernize Electronic Benefit Transfer (EBT) systems at farmers’ markets and local food access sites to enhance operational efficiency, support local agriculture, and improve community health.
The Challenge
Traditional cash-based systems at farmers’ markets created inefficiencies and limited data visibility for vendors and managers.
Key problems included:
- Manual cash transactions causing delays and errors
- Limited visibility into vendor sales and market performance
- Difficulty streamlining reporting and payment processes
- Need to promote access to fresh, nutritious foods while supporting local vendors
The government required a digital solution that simplified operations for EBT-accepting vendors while improving efficiency and accountability.
The Solution: ONIE EBT Mobile App
App Maisters collaborated with ONIE to develop a mobile app for vendors at farmers’ markets across Oklahoma. The platform digitizes transactions, provides sales insights, and streamlines reporting, improving efficiency for both vendors and market managers.
The solution integrates:
- Token-less digital transactions for vendors and customers
- Sales tracking and performance insights for vendors
- Real-time reporting and payment tracking for market managers
- User-friendly interface for seamless adoption
- Cloud-based infrastructure for scalability and reliability
Key Features
Intuitive User Interface
- Easy-to-navigate interface for vendors and customers
- Smooth, enjoyable experience for all users
Token-less Transactions
- Eliminates the need for physical tokens
- Speeds up transactions and reduces errors
Sales Tracking & Insights
- Vendors monitor sales and purchased items
- Enables data-driven decisions to optimize offerings
Real-Time Reporting for Market Managers
- Tracks transactions, vendor performance, and sales metrics
- Simplifies reporting and payment processes
Testing, Training & Support
- Rigorous testing and quality assurance
- User training for vendors and managers
- Continuous support and maintenance for updates and security
Business Impact
After implementation, the ONIE EBT Mobile App delivered:
- Increased Efficiency: Faster, smoother transactions with reduced waiting times
- Enhanced Sales Tracking: Vendors gained insights into business performance
- Streamlined Reporting & Payments: Real-time data eased administrative tasks
- Improved Access to Healthy Foods: More EBT-accepting vendors expanded access to fresh produce
- Economic Growth in Agriculture: Local vendors experienced higher sales
- Positive Community Impact: Strengthened engagement with farmers’ markets
- Sustainable Food Systems: Promoted local produce and reduced barriers to healthy food access
Conclusion
The ONIE EBT Mobile App transformed farmers’ market operations in Oklahoma into a modern, efficient, and community-focused ecosystem.
By enabling token-less transactions, real-time sales tracking, and streamlined reporting, the app empowers the government and vendors to:
- Improve operational efficiency and data insights
- Support local agriculture and sustainable food systems
- Increase access to healthy foods for residents
